What is transcreation and how can it help your business?
Transcreation, as the word indicates, is the merger of two services: translation + creation. It refers to the process of adapting content from one language to another, maintaining the concept [...]
How to Support Mental Health in the Workplace
Awareness about mental health has been on the rise over the last years but it has reached a peak during the COVID-19 pandemic due to the implementation of restrictions, [...]
Translation and Cultural Adaptation of PRO Measures: ISPOR’s Principles of Good Practice
Back in 1999, The Professional Society for Health Economics and Outcomes Research’s (ISPOR) Third Annual European Congress congregated the Translation and Cultural Adaptation group (TCA) with the intention of debating [...]
The Relevance of Healthcare Interpreters
Since globalization and migration have highly increased over the last twenty years, the Healthcare System has experienced a wild growth in the demand for qualified medical interpreters, capable of enabling [...]
Website Translation? How About Website Localization?
Website localization means, at its simplest, providing a culturally relevant digital experience to your customers by adapting its content to a specific target market. The aim of localization is to [...]
Intellectual Property Rights and Patent Translation Services
Every 26 April, World Intellectual Property Day is celebrated to highlight the importance of intellectual property rights and show how small and medium-sized enterprises can utilize them to foster innovation [...]
3 Marketing Strategies that Will Lift your CRO Up
Contract Research Organizations (CROs) seeking to remain relevant and competitive within the medical field are adopting marketing strategies to position themselves, attract overseas audiences and distinguish from the competition. [...]