Multilingual solutions play a fundamental role in clinical trial development, in particular when it comes to patient recruitment, retention, and follow-up. In this blog we will explore some tactics that keep patients in the center of the clinical process.
Nowadays, finding and recruiting patients has become a major challenge for CROs. The complexity of protocols and the need to run competing trials have created a situation that makes recruiting and retaining qualified participants a much more difficult and sensitive task than in the past. Moreover, the consequences of inadequate or untimely patient recruitment have serious implications.
For example, if a CRO has difficulty reaching sufficient patients, resources such as time, technology, and costs within the clinical trial will be compromised. This means that the stipulated duration of the trial may need to be extended, leading to an increase in required resources and costs. As a result, the process that aims to deliver beneficial treatments to the population will suffer a delay that will halt any scientific progress or whatsoever.
Therefore, it is imperative that these organizations find new and innovative ways to identify, recruit, retain, and re-engage patients; and the best possible way to do this is for them to manage to combine their proven clinical capabilities along with their strengths and technological resources.
So how can Language Service Providers help CROs improve their clinical trial recruitment campaigns?
There are several methods CROs use to recruit patients for clinical trials, but before choosing one, it is critical to understand the background of potential patients and identify their needs. So recruitment planning is all about focusing on the patient’s perspective.
Since the process usually begins with an initial patient pool determined by the location and characteristics of the chosen region, localizing the campaign is a great way to ensure precise targeting that reaches an adequate audience (in this case, people with specific diagnoses).
Localization is a language service that allows the recruitment campaign to resonate with the target audience in an appropriate and tailored way, adapting its message to the patient’s habits, language, culture and needs. In this way, the service enables fluid communication between patients and sponsors, making it a great ally throughout the study.
In addition, localization contributes to patient engagement by ensuring that all documents, clinical materials, instructions, multimedia content, relevant study information, and other items designed to support participants during the study are properly customized for them, making their experience more enjoyable and personalized.
On the other hand, if a CRO chooses a more innovative method and opts for a virtual trial (a trend on rise during the COVID -19 pandemic), this increases the possibility of reaching a larger audience. In this sense, language services such as interpreting, dubbing and subtitling could help participants feel more accompanied, improve the development of the study by deepening the interaction between patients and sponsors, and demonstrate the organization’s commitment to the comfort and well-being of its patients.
Another excellent and practical language service that can help CROs recruit patients is DTP services. They guarantee that designs, documentation, and medication packaging are translated and artfully formatted according to the background of the participants, respecting their idiosyncrasies and adapting to their culture.
All in all, language service providers play a fundamental role in clinical trial development, especially when it comes to patient recruitment, retention, and follow-up. With this in mind, it is important to remember that the ultimate goal is always patient care. To that end, Win & Winnow provides comprehensive and customized language solutions to help our clients make a global impact. Get in touch to learn more!