The Power of the Hispanic Market

2020-06-25T14:53:59+00:00 June 25th, 2020|Uncategorized|

The population of the United States is around 350 million people, from which around 20% are Hispanics. The University of Georgia reported the spending power of the Hispanic market was 1.5  trillion dollars in 2019. Maybe you are missing out on that?

Considering that around 25 million Hispanics said they speak English “less than very well”, translating your website could be a good starting point.

Why translating to Spanish?

Hispanics will certainly appreciate the extra effort to especially considering them in your communications. Following data taken out from Forbes shows that about 56% of Spanish-speaking population in the United States said that they were more loyal to companies that advertise in Spanish. This highlights the need for brands to connect with Hispanics in their own language.

It’s important to understand the power of this market. There are over 60 million Hispanics living in the United Stated, according to an estimate from the Census Bureau. Moreover, the expectation is that, by 2030, the Hispanic population will be 74.8 million. Which means, in 10 years, the American Hispanic population will have a 23% growth. Going further: by 2060, the Hispanic population will be 28% of the total U.S. population. In conclusion, they are a robust consumer group that continues growing, and cannot be ignored.

Markets and companies looking to reach Hispanic consumers need to adapt their communication, making sure to deliver the message accurately. Finally, it’s important to make this message available in the right platforms, reflecting their values and culture.

 

How to start?

If you are looking for a way to stand out in the online world, and benefit your company with the power of the Hispanic market, translating your content can be the first step. 

At Win & Winnow we can help you with that, providing you with translations for all Spanish locales, including the US, LATAM and European variants. Our service offer encompasses full scope localization, including file engineering, multilingual translations, and functional and cosmetic testing.  

Don’t miss out! Contact us today for a free assessment and quote!

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